How to Import Amazon Reviews to Shopify (Legal Way)

Key Insights
• There are two genuinely clean, unambiguous ways to bring Amazon-side social proof onto a Shopify store: Amazon’s own official Reviews from Amazon app, or asking past Amazon buyers to leave a new review directly on Shopify.
• The official Reviews from Amazon app is only available to merchants using Buy with Prime with Brand Registry in place, which limits it to a specific subset of sellers rather than being universally available.
• Third-party apps that bulk-copy or scrape Amazon review text without this official sanctioning sit in a real legal gray area, since that review content belongs to Amazon and the customers who wrote it, not to the seller.
• For sellers outside the Buy with Prime path, requesting a fresh review directly on Shopify is the cleanest option: no content is copied from anywhere, and it builds a genuine, original Shopify-native review history.

Import Amazon reviews to Shopify searches usually come from a sensible instinct: you already have real social proof sitting on your Amazon listing, and it seems wasteful not to bring it over to your Shopify store too. The honest answer is more nuanced than most marketing pages for review-import apps let on, since not every method marketed as an import solution is actually on solid legal footing. This guide covers the two approaches that genuinely are, and why they are the ones worth using.

This piece takes the “legal way” framing in the title seriously rather than treating it as a throwaway phrase added for search visibility. Amazon review content, the actual written text, belongs to Amazon and the customers who wrote it. Bulk-copying that content without authorization is a different, riskier thing than the two approaches covered here, and this guide is deliberately built around the paths that avoid that risk entirely.

The Official Path: Reviews from Amazon

Amazon offers its own sanctioned app, Reviews from Amazon, specifically for merchants enrolled in Buy with Prime and meeting the associated requirements. This is the genuinely official, fully compliant way to display Amazon review content on a Shopify store, since Amazon itself controls and authorizes the display rather than a third party copying the content independently without permission from anyone.

This path requires Buy with Prime enrollment and Brand Registry, which means it is only available to a specific subset of sellers, those already running Amazon FBA at a level that supports Buy with Prime eligibility in the first place. For sellers who meet these requirements already, this is unambiguously the cleanest option available, since there is no legal ambiguity about content ownership or authorization involved anywhere in the entire process.

The Path for Everyone Else: Requesting a Fresh Review

For sellers not using Buy with Prime, the cleanest approach is not importing Amazon content at all, but asking past Amazon buyers to leave a new, original review directly on your Shopify store instead of copying anything over. This sidesteps the legal question entirely, since no Amazon-owned content is being copied, displayed, or represented anywhere on your site at all.

This works through a straightforward outreach flow: email past Amazon customers, using contact information you have a legitimate right to use for this purpose, and invite them to share their experience again on your Shopify store specifically. Standard Shopify review apps, Judge.me, Loox, Stamped, and similar tools handle the collection and display mechanics once you have the request flow set up correctly and running.

Want help building real social proof on your Shopify store the right way? Get a Shopify Reviews Strategy Consult

Why Third-Party Scraping Tools Are Worth Being Careful About

Several apps marketed as Amazon review importers work by copying review text directly from Amazon listings without Amazon’s authorization at all, a meaningfully different thing from the two paths covered above in this guide. This content belongs to Amazon and to the individual customers who wrote it, not to the seller displaying the product, and copying it without permission sits in a genuine legal gray area rather than a clearly sanctioned one.

This is not a comprehensive legal opinion of any kind, and store owners with specific concerns should consult their own legal counsel for a definitive answer to their particular situation. What can be said clearly is that the two paths in this guide avoid the question entirely, one through Amazon’s own explicit authorization, the other by not copying Amazon content at all, which makes them the genuinely safe starting point regardless of how any specific third-party tool’s marketing describes its own compliance.

Writing a Re-Review Request That Actually Gets Responses

A generic, impersonal request email tends to get ignored, while one that references the specific product a customer bought and gives a clear, easy path to leave a review, ideally a direct link rather than a multi-step process, performs meaningfully better. Mention that you noticed they purchased through Amazon and would genuinely value their perspective on your own Shopify store as well, which frames the ask as a real relationship rather than a generic marketing blast.

Offer compliant incentives for honest reviews without requiring positive feedback to encourage authentic customer participation.

Why This Is Worth Getting Right, Not Just Fast

Customer reviews strongly influence buying decisions, making authentic social proof more valuable than shortcuts or risky review imports.

The two paths in this guide take more deliberate effort than a one-click import tool promises, but that effort produces something durable: either an officially sanctioned display of Amazon content, or a genuinely original Shopify review history that belongs entirely to your store going forward. Neither approach leaves you exposed to a future problem if a scraping tool’s legal status changes or a platform cracks down on unauthorized content use later on.

Common Mistakes When Trying to Bring Over Social Proof

• Assuming any app marketed as an “Amazon review importer” is automatically operating on solid, safe legal ground.
• Not checking Buy with Prime and Brand Registry eligibility carefully before assuming the official app path applies.
• Skipping the simpler re-review request method in favor of a more complicated import tool unnecessarily
• Using past Amazon customer contact information without a legitimate basis for that specific outreach
• Treating this as a purely technical question rather than one with genuine legal considerations attached

Ready to Build Real Social Proof the Right Way? Bringing Amazon-side trust onto your Shopify store has two genuinely clean paths: Amazon’s own Reviews from Amazon app for Buy with Prime merchants, or a straightforward re-review request for everyone else. Both avoid the legal ambiguity that comes with bulk-copying review content from a platform that does not own that content to give away in the first place. Talk to our team about your Shopify reviews strategy.

Pro Tip 💡

If you go the re-review request route, time the outreach email to arrive after the product has had enough time to actually be used, not immediately after Amazon delivery arrives. A customer asked too early has not yet formed a real opinion, while one asked at the right moment is far more likely to write a genuine, detailed review that actually helps future Shopify visitors make a purchase decision with confidence.

FAQ

1. Is It Legal to Copy Amazon Reviews to My Shopify Store?

Not straightforwardly at all, if done by copying Amazon’s review text without authorization from anyone involved. Use Amazon’s Reviews app or collect new Shopify reviews instead of copying existing Amazon reviews.

2. What Is the Reviews from Amazon App?

It is Amazon’s own official app that displays Amazon review content on a Shopify store directly, available specifically to merchants enrolled in Buy with Prime with Brand Registry in place already. This is the fully sanctioned, unambiguous path to this specific use case.

3. Do I Need Buy with Prime to Show Amazon Reviews on Shopify?

For the official, Amazon-sanctioned display method specifically, yes, that requirement applies fully. Ask past Amazon customers to leave new reviews on your Shopify store to build authentic social proof.

4. Can I Email Past Amazon Customers to Ask for a Shopify Review?

Generally yes, provided you have a legitimate basis for using that specific contact information for this exact purpose and follow applicable email marketing regulations closely. This approach does not involve copying any Amazon content at all.

5. Are Amazon Review Importer Apps Safe to Use?

Verify that any review app has proper authorization to display Amazon reviews, and prioritize approved methods whenever possible.

6. How Long Does It Take to Build Real Reviews on Shopify From Scratch?

This depends heavily on your specific outreach volume and response rate from past customers over time. Consistent re-review requests can generate meaningful Amazon reviews within the first few weeks.